Presentation folders are folders branded with your logo, artwork or photos related to your business. The reason for using a presentation folder is to make a good impression with your potential client, new client, the media, investors, or sponsors. Many of the presentation ideas can be created digitally, However, you may find that creating a physical copy may increase the value of your brand and or the contents with in the folder.Here are a few ideas for presentation folders with examples of what can be placed inside.

Initial Consults-if you are meeting face-to-face with a potential client bring a presentation folder that introduces your business and or work. You can use it as a conversation starter, a guide for your presentation, or a surprise take away so you won’t be forgotten. Here are a few ideas of what can go inside your initial consult presentation folder:

• Brochure
• Business Card
• Tips on a rack card
• Your step-by-step procedure for becoming a new client
• Relevant product and service flyers
• Frequently asked questions (FAQs)

Press Kit-press kits are multifunctional and can be used not only for the media. Press kits can be used for investors, sponsorships, requests, grant applications, or project bids. Here are a few ideas of what can go inside your press kits presentation folder:

• Letter of introduction
• Business info sheet (i.e. Ideal client description, how you assist your ideal client, mission, & vision)
• Frequently asked questions
• Samples of your work
• Summary of products and services
• Previous press coverage samples
• Listing of awards

Welcome Packet-after receiving your signed agreement, you can send your new client a welcome packet. This packet can serve as a welcome, a big thank you, and an orientation on how you will work together to complete their project. Here are a few ideas of what can go inside your welcome packet presentation folder:

• Agreement/Contract
• Quote
• Contact information
• Project timeline
• Welcome letter
• Communication process

Portfolio-you can use a presentation folder to deliver a sampling of your work for a face-to-face initial consult, when bidding for or competing for a new contract. Here are a few ideas of what can go inside your portfolio presentation folder:

• Brochure
• Business card
• Samples of your work
• How to become a client process

Reports-summarize or detail your assessments, recommendations, or plans for a consulting or coaching client. This will give them a visual of where they are, what can be done to improve their situation, and your system or process to implement your recommendations/solutions. Here are a few ideas of what can go inside your reports presentation folder:

• A letter expressing how the project went and an appointment time to discuss report
• A check off list or activity log
• Your client’s report

Marketing materials should be a strategic part of your entire marketing plan. It should be an element of your plan. In other words don’t use every kind of marketing material for the sake of having one. Use them because it fits into a larger plan.

Consider how things will fit in the folder, so that you can ensure the contents will not fly across the room. Make sure you consider how the contents coordinate with each other. The purpose of the presentation folder is to make a great impression. Therefore, when they open the presentation folder the way the contents are laid out and presented should be impressive.